It's hard to believe, but today marks the one year anniversary, or "book birthday" for Lucy's Blooms.
On this date last year I shared a blog post entitled, "The Book Launch Part of the Writing Life," where I talked about the activities leading up to a book launch. Today's post is about creating opportunities for extending the book buzz beyond the initial launch through seasonal tie-ins and promotional pairings.
The marketing copy on my publisher's website describes Lucy's Blooms as "a multigenerational story about a young girl who learns from her grandmother about the enduring nature of love, the strength in rejecting labels, and the wisdom of standing with those who are different." In the story, "the town's annual flower contest is coming soon, and a young girl puts her heart into growing a lively bunch of flowers she finds in a meadow. As her grandmother guides her in nurturing a garden, the girl learns that winning ins't the true reward—it's the special love found in caring for something or someone."
These are the words that help booksellers and librarians make book buying and collection development decisions—but these words don't necessarily help a book get hand-sold, placed face out on a retail display, or incorporated into a library storytime. This is where seasonal tie-ins and promotional pairings can come in.
I maintain a running list of potential promotional connections for each of my books. Some seasonal tie-ins (such as the spring equinox in March and Earth Day in April are easy to come up with. I broaden the list by browsing web-based resources such as the "There is a Day for That" calendar, the "Today is" calendar and this list of national days, along with taking note of observances recognized by literacy organizations such as Every Child a Reader.
There are quite a few different connections that can be drawn for most of my books, and although it's not reasonable for me to set a goal to amplify each tie-in every year, the running list of seasonal tie-ins and promotional pairings does help me maximize my promotional opportunities.
Here is an example of my current running list for Lucy's Blooms and some examples of the promotions I developed to go along with some of the observances:
Weeds: Metaphor for Resilience
Garden Tours, Virtual Visits, and Other Experiential Opportunities
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